RECENT PROJECTS
HEXR
Campaign imagery for the relaunch of HEXR helmets, working to a limited colour palette and with an emphasis on the brand’s technical presence, including visual references to their Release Layer System technology. I handled photography, location scouting, model casting, brand partnerships and styling, shoot planning and on-site direction across two London locations over two days, working in live public environments with three models and a single assistant.
ORBEA
Content produced for a social campaign featuring Orbea ambassador Richard and his Gain e-bike. The film centres on Richard’s return to cycling following a traumatic brain injury and MS diagnosis, exploring how a performance e-bike can enable continued participation in the sport, with Richard’s voiceover shaping the narrative and shot structure. I led concept, videography and photography alongside location scouting, shoot planning and on-site direction across a one-day shoot in live public environments, delivering a short-form social film and accompanying still imagery.
RAPHA W100
Event coverage of Rapha’s Women’s 100 ride, a staggered-start mass participation event celebrating women riding together. The work focused on capturing the shared atmosphere of the day, the highs and lows, with many participants completing 100km for the first time, while Rapha branding and the special-release W100 kit appeared naturally throughout. The day required careful logistical planning along the route to ensure consistent coverage for a 300-image gallery for rider sharing, alongside hero imagery for Rapha’s digital channels.
GLOBAL GAME SHAPERS
Photography for the official launch of Global Game Shapers, an international leadership network empowering women in the sporting goods industry. Clean, on-brand imagery documented presentations, panel discussions, workshops and informal moments throughout the event, resulting in a 150-image gallery delivered for digital, press and participant sharing.
TEKKERZ
Photo & video coverage at various races across the UK domestic scene for social media and brand partners.